Tu%20dedo%20es%20el%20punto%20más%20poderoso%20de%20todo%20tu%20cuerpo.%20Puede%20hacer%20clic%20en%20un%20mouse%20o%20tocar%20en%20una%20pantalla%20para%20dispositivos%20de%20pantalla%20táctil.%20Con%20un%20clic,%20puede%20reservar%20un%20restaurante,%20vender%20un%20automóvil,%20consultar%20sus%20estadísticas%20de%20salud%20o%20incluso%20realizar%20una%20transferencia%20bancaria.%20Los%20clics%20hacen%20girar%20el%20mundo.
Desde%20una%20perspectiva%20empresarial,%20los%20clics%20son%20la%20moneda%20en%20la%20que%20construye%20su%20crecimiento%20y%20éxito.%20Desafortunadamente,%20no%20reciben%20la%20mitad%20de%20la%20atención%20que%20merecen.%20La%20razón%20principal%20detrás%20de%20la%20falta%20profesional%20de%20apreciación%20de%20los%20clics%20es%20su%20similitud.%20De%20hecho,%20la%20mayor%20parte%20de%20nuestra%20vida%20laboral%20diaria%20se%20puede%20reanudar%20con%20unos%20clics.
Todo%20lo%20que%20hace%20en%20su%20negocio%20ocurre%20mediante%20un%20clic,%20incluso%20las%20acciones%20más%20triviales.%20Como%20resultado,%20puede%20resultar%20difícil%20dar%20sentido%20a%20todos%20los%20clics%20que%20se%20producen%20día%20tras%20día%20en%20su%20empresa.%20Pero%20hay%207%20clics%20esenciales%20en%20los%20que%20desea%20centrar%20su%20atención%20para%20aumentar%20sus%20ingresos.
Índice de Negocio
Ordena%20tus%20equipos%20de%20una%20vez%20por%20todas
Cuando%20dirige%20un%20negocio%20ajetreado,%20puede%20resultar%20complicado%20aprovechar%20al%20máximo%20sus%20equipos,%20especialmente%20si%20necesita%20administrar%20diferentes%20turnos%20y%20empleados%20a%20lo%20largo%20del%20día.%20Ha%20sido%20un%20arte%20aprender%20a%20programar%20a%20los%20empleados%20de%20manera%20efectiva.%20Pero%20si%20utiliza%20herramientas%20de%20software%20profesionales%20para%20adaptar%20su%20equipo%20y%20su%20horario%20de%20trabajo%20a%20las%20necesidades%20de%20su%20negocio%20en%20tiempo%20real,%20estará%20a%20solo%20un%20clic%20de%20encontrar%20un%20reemplazo%20de%20última%20hora.
No%20hay%20forma%20de%20que%20una%20solución%20manual%20pueda%20proporcionar%20una%20respuesta%20rápida%20y%20en%20tiempo%20real%20a%20cambios%20repentinos%20en%20sus%20equipos%20o%20horarios.%20Los%20costos%20de%20no%20utilizar%20una%20herramienta%20inteligente%20son%20demasiado%20altos,%20no%20solo%20para%20su%20organización,%20sino%20también%20para%20su%20empresa%20en%20general.
Encontrarse%20repentinamente%20corto%20de%20personal%20puede%20afectar%20su%20desempeño,%20su%20seguridad,%20su%20productividad%20y%20la%20calidad%20de%20sus%20servicios.%20Algo%20tan%20benigno%20como%20no%20poder%20encontrar%20un%20cajero%20para%20el%20turno%20de%20noche,%20por%20ejemplo,%20puede%20generar%20un%20caos%20para%20una%20tienda.%20De%20manera%20similar,%20verse%20obligado%20a%20extender%20los%20turnos%20de%20uno%20de%20sus%20empleados%20para%20hacer%20frente%20al%20personal%20desaparecido%20puede%20ponerlo%20en%20riesgo%20de%20sufrir%20consecuencias%20legales.
Obtenga%20esa%20aplicación%20lista%20para%20el%20mercado
En%20el%20mundo%20empresarial,%20las%20ideas%20están%20prácticamente%20en%20todas%20partes.%20Tener%20un%20plan%20es%20sorprendentemente%20cómodo.%20Pero%20convertir%20su%20idea%20en%20algo%20utilizable,%20productivo%20y%20rentable%20es%20un%20poco%20más%20complicado.
Muchos%20empresarios%20brillantes%20a%20menudo%20se%20quedan%20estancados%20en%20esa%20etapa.%20De%20hecho,%20la%20constelación%20del%20mercado%20moderno%20no%20solo%20exige%20ideas%20perfectamente%20ejecutadas,%20sino%20que%20también%20requiere%20ideas%20que%20fomenten%20el%20conocimiento%20digital.%20Después%20de%20todo,%20pasamos%20mucho%20tiempo%20en%20línea,%20ya%20sea%20que%20usemos%20una%20computadora%20portátil,%20un%20teléfono%20inteligente%20o%20una%20tableta.%20Por%20lo%20tanto,%20su%20grupo%20de%20audiencia%20probablemente%20querrá%20interactuar%20con%20su%20idea%20de%20negocio%20a%20través%20de%20un%20portal%20en%20línea.
El%20problema%20es%20que%20si%20no%20encuentras%20un%20portal%20adecuado,%20tu%20idea%20pasará%20desapercibida.%20Dado%20que%20la%20mayoría%20de%20los%20usuarios%20interactúan%20con%20las%20empresas%20a%20través%20de%20aplicaciones%20en%20línea,%20no%20puede%20darse%20el%20lujo%20de%20ignorar%20el%20papel%20del%20desarrollo%20de%20software%20y%20TI%20para%20llegar%20a%20su%20mercado.%20Un%20clic%20puede%20llevarlo%20al%20mercado.
Llegue%20a%20su%20audiencia
Los%20especialistas%20en%20marketing,%20especialmente,%20pueden%20apreciar%20el%20valor%20de%20los%20clics%20de%20su%20audiencia.%20De%20hecho,%20métricas%20como%20la%20tasa%20de%20clics%20o%20CTR%20son%20cruciales%20para%20las%20estrategias%20publicitarias.%20Google%20Ads,%20a%20través%20de%20Google%20AdWords,%20ha%20construido%20un%20imperio%20para%20evaluar%20los%20clics%20y%20aprovecharlos.%20Después%20de%20todo,%20en%20el%20mundo%20en%20línea,%20no%20todos%20los%20clics%20son%20iguales.
Las%20listas%20de%20remarketing%20permiten%20a%20los%20especialistas%20en%20marketing%20reutilizar%20los%20clics%20conocidos%20dirigiéndose%20a%20los%20visitantes%20anteriores%20del%20sitio%20web%20con%20sus%20campañas%20de%20anuncios%20de%20búsqueda%20personalizadas.%20Cuando%20cada%20clic%20web%20se%20convierte%20en%20un%20comportamiento%20específico,%20es%20posible%20aislar%20las%20acciones%20que%20sus%20visitantes%20han%20realizado%20en%20línea%20y%20diseñar%20una%20estrategia%20de%20orientación%20personalizada.%20Por%20ejemplo,%20un%20minorista%20podría%20dirigirse%20a%20compradores%20anteriores%20para%20alentar%20una%20compra%20renovada.
Para%20evitar%20el%20riesgo%20de%20perder%20clientes,%20el%20minorista%20podría%20configurar%20una%20campaña%20dirigida%20solo%20cuando%20los%20compradores%20con%20altos%20beneficios%20busquen%20marcas%20de%20la%20competencia.
Guíe%20a%20sus%20visitantes%20para%20que%20hagan%20el%20clic%20derecho
El%20embudo%20de%20clientes%20se%20refiere%20al%20recorrido%20de%20clics%20que%20realizan%20sus%20visitantes%20en%20el%20sitio%20web%20para%20realizar%20la%20conversión.%20El%20secreto%20para%20impulsar%20las%20ventas%20es%20guiar%20a%20los%20visitantes%20para%20que%20hagan%20clic%20con%20el%20botón%20derecho%20en%20cada%20punto%20del%20viaje.%20Su%20estrategia%20de%20marketing%20debe%20llevar%20al%20usuario%20desde%20una%20posición%20de%20reconocimiento%20de%20marca%20hasta%20el%20punto%20de%20compra.
Cambia%20tu%20forma%20por%20un%20botón
Si%20bien%20el%20viaje%20del%20embudo%20está%20diseñado%20para%20acompañar%20a%20los%20usuarios%20desde%20el%20momento%20en%20que%20descubren%20su%20marca%20hasta%20el%20momento%20en%20que%20realizan%20la%20conversión,%20es%20esencial%20comprender%20que%20no%20todos%20pasarán%20por%20el%20paso%20de%20conversión.%20Sin%20embargo,%20sería%20una%20tontería%20suponer%20que%20esos%20clics%20han%20sido%20una%20pérdida%20de%20tiempo.
Por%20el%20contrario,%20a%20muchos%20visitantes%20les%20preocupa%20compartir%20datos%20personales%20con%20una%20empresa.%20Como%20resultado,%20es%20menos%20probable%20que%20se%20conviertan%20si%20notan%20que%20necesitan%20registrarse%20para%20pagar.%20En%20un%20punto%20del%20recorrido%20del%20cliente%20en%20el%20que%20ha%20guiado%20cada%20clic%20en%20la%20dirección%20correcta,%20es%20una%20lástima%20no%20poder%20realizar%20la%20conversión%20porque%20le%20falta%20un%20botón.%20De%20hecho,%20ofrecer%20la%20opción%20de%20pagar%20como%20invitado%20puede%20alentar%20a%20los%20visitantes%20a%20realizar%20una%20compra.
¿Cuánto%20tiempo%20tardas%20en%20facturar%20a%20un%20cliente?
En%20una%20época%20en%20la%20que%20puede%20pedir%20con%20un%20clic%20a%20los%20grandes%20minoristas,%20se%20ha%20vuelto%20inaceptable%20perder%20el%20tiempo%20facturando%20sus%20transacciones.%20La%20facturación%20manual%20es%20cosa%20del%20pasado.%20No%20solo%20requiere%20tiempo,%20sino%20que%20también%20puede%20facilitar%20errores.%20En%20cambio,%20usar%20una%20herramienta%20de%20facturación%20le%20permite%20administrar%20sus%20finanzas%20con%20un%20clic.
Las%20facturas%20periódicas%20automáticas%20se%20pueden%20enviar%20de%20forma%20adecuada%20sin%20necesidad%20de%20interacciones%20manuales.%20Además,%20la%20herramienta%20también%20puede%20registrar%20el%20pago,%20lo%20que%20significa%20que%20ya%20no%20tiene%20que%20perseguir%20a%20sus%20clientes.
Manténgase%20por%20delante%20de%20la%20curva%20de%20las%20redes%20sociales
Por%20último,%20administrar%20su%20presencia%20en%20las%20redes%20sociales%20es%20un%20proceso%20interminable%20que%20incluye%20interacciones,%20intercambio%20y%20contenido%20informativo.%20Pero%20puedes%20ahorrarte%20muchos%20problemas%20confiando%20en%20una%20herramienta%20de%20automatización%20que%20puede%20programar%20y%20compartir%20tu%20contenido.%20La%20herramienta%20libera%20tiempo%20para%20interacciones%20personales%20como%20mensajes%20directos%20y%20conversaciones%20auténticas%20con%20seguidores.
Plataformas%20de%20redes%20sociales
Encontrar%20el%20camino%20hacia%20el%20éxito%20empresarial%20puede%20ser%20tan%20fácil%20como%20hacer%20clic.%20Desde%20clics%20para%20ahorrar%20recursos%20hasta%20alentar%20a%20sus%20prospectos%20a%20hacer%20los%20clics%20correctos,%20su%20estrategia%20consiste%20en%20convertir%20los%20clics%20en%20ganancias%20comerciales.
